Autobiography of Lee IACOCCA.

I have been busy reading the autobiography of IACOCCA..though not even reached the quarter mark of the book. His life seems quite interesting, after serving FORD for 32 years and was a president for FORD for 8 years..he was yet sacked. How he overcame the setback and joined Chrysler, brough it back from troubled waters is what the book is all about.

He had mentioned in his book that inspite of doing Industrial Engineering and Masters(Plastics) from Princeton..He says that the elective of Pshycology was more helpful in his career in dealing with the nuts(people) than the actual nuts and bolts of Ford.

His full name is actually LIDO ANTHONY IACOCCA, but he is known more as Lee IACOCCA. The change of LIDO to LEE was actually marketing strategy to sell in North part of America so that he can mask his Italian originity.

This one was picked from the web on how to remember the name of IACOCCA.

I Am Chairman Of Chrysler Corporation Always.